Page speed is one of the factors that play an important part in providing consumers with a satisfying experience overall responsive website. You can immediately determine the google page speed by using a tool like Google PageSpeed Insights, which is free and simple to operate, and it will also provide you with advice on how to make your page load faster. Since the introduction of mobile-first indexing in 2016, Google has been progressively boosting the significance of google page speed as a ranking indication. If you want a person to spend as much time as possible on your responsive website, the web page that they are seeing should load in less than three seconds. Optimizing your google page speed can boost your rankings and give users a more satisfying experience when you check website speed.

What is the importance of google page speed insights score?

Your responsive website speed and performance are taken into consideration by the Google PageSpeed Insights tool, which then provides you with a performance score out of a possible 100. However, the measures that are used to determine this performance score are not all of the same importance, and some metrics have a heavier weight than other page speed test.

• Content paint- the amount of time it takes for the first piece of text or picture to load
• Meaningful paint- time required for the most extensive piece of text or picture content to load
• Interaction time-the amount of time it takes for the browser to reply to the initial interaction made
  by the visitor.
• Indexed speed-the amount of time it takes for the content to become visible while the page is
  loaded.
• Idle CPU-the amount of time it takes for a page to become fully interactive.

Why does google page speed insights score matter?

Slow landing pages

Your mobile users place an increased priority on the google page speed at which your pages load. A
significant number of consumers perform searches through mobile devices because they desire
immediate results when they check website speed. You have to make sure that your responsive website loads swiftly so these people can remain on your site and gain more knowledge about your company.

User retention

If your google page speed takes too long to offer users the information they need, you may lose potential prospects. If any potential leads leave your page because it loads too slowly, you will noticeably boost your bounce rate, which refers to the percentage of potential leads that visit your responsive website but then immediately depart again.

Conversion rate

A fast-loading page has a great impact on conversions. Users will convert because the google page
speed loads quickly and guides them through each step. They won’t have to check website speed for the page to load to make a purchase.

SEO ranking

The google page speed of your website will affect your search engine ranking and overall lead
generation. By increasing your page speed, you will attract more valuable leads for your company.

Website Quality

Your maximum bid and quality score affect ad placement when you launch a PPC campaign. If your
quality score falls, your ad’s rank will drop, and your cost per click will rise.

Finally, how to improve the score for your responsive website

Eliminate render blockers

When a page is destroyed or relocated, 301 redirects are used to move the user from one URL to
another. They increase the time-to-first-byte (TTFB), which is the amount of time it takes between
sending a request to the server and receiving the first byte of data back.

Minify

Wherever feasible, minify your JavaScript files in the same manner that you would minimize the amount of CSS files. You may minimize script parsing time and payload size by minifying your JavaScript scripts.
Minification is the act of removing or replacing redundant or superfluous material without changing how a browser understands HTML or other programming languages. It entails deleting extraneous spaces, letters, and duplications for your responsive website.

Optimize images

The easiest technique to minimize google page speed load time is to optimize your file to an acceptable size. If you have enormous photos on your page, you may downsize them with CSS to decrease their effect. This procedure, however, may take longer than loading them at the correct size from the start.

Server response time

The server response time, or TTFB, is a measurement of how long the browser must wait before
receiving its first byte of data from the server. The longer this interval, the longer it takes to load the page.

Optimise latency

Metric such as Time To First Byte indicates how long it takes for a browser to get its first byte of data from your site’s server after making a request. A low TTFB might influence the speed of your responsive website.

301 Redirects

While utilizing redirects is not a harmful practice in and of itself, they can add to page refreshing time and slow down a website’s page load. When a responsive website has excessive redirects in a row, you will be advised to update it in order to enhance the Google PageSpeed score.