Make the Right Decisions for Your Brand With PPC Advertising

When you operate a professional services company, you already know that internet advertising has grown into an ever more vital aspect of expanding your company. While there are several platforms and methods accessible for advertising, Google Ads constitutes one of the most effective and successful solutions accessible.

Everyone appears to be operating Google Ads campaigns right now, from huge businesses to your local competition. Indeed, several huge organisations spend hundreds of millions of rupees every year on Google Search Ads, with some paying up to $40 per click! However, this does not preclude you from launching your own campaign. Google Ads may be quite beneficial for local companies if they handle them properly.

Leverage PPC Marketing and Take Advantage of Consumer Search Opportunities

Just a handful of digital marketing organisations have the distinction of being a Google certified partner, and ABS Digital Services is one among them. You are going to able to bring in the proper people to your business by promoting what you offer on Google search engine. ABS Digital Services' specialised team of Google Adwords Experts creates a Google advertising account campaign based on your target demographic, geography, item or service keywords, and hourly and weekly expenditure.

What Is Pay Per Click and How Does It Work?

Pay Per Click (PPC) marketing has become one of among the most common methods of driving visitors to any company. It is a paid promotion/paid marketing tactic. With each click, you can get a prospective client who visits your website to learn more about your services. ABS Digital Services is a digital marketing firm that may be your ultimate destination for Google Adwords services, PPC advertising services, SEM services, or paid advertising solutions at the most competitive market pricing.
We offer superior PPC Advertising Campaigns, Shopping Campaigns, Display Campaigns, and Remarketing Campaigns.

We provide different types of Ads

Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
Artboard 2 copy 4

Remarketing Ads

You may use this method to produce and promote highly targeted advertising to users who have previously visited your website but failed to convert or interact with it.

Artboard 2 copy

Google Shopping Ads

Shopping Ads are ideal for promoting e-commerce companies' online items and services.


Artboard 2 copy 6

In-stream Ads

With social media ad service management for a website like YouTube you can browse over a third of the Internet. Create text and video advertising that generate leads and sales.

Artboard 2

Search Ads

Google Search Ads are simply text ads that display on the very first page of Google when someone conducts a search.

Artboard 2 copy 3

Display Ads

To maximise revenues on Google Ads, smart display campaigns integrate the most effective of automated targeting, bidding, and creatives.

Artboard 2 copy 2

Social Ads

our social ads specialists create a complete plan that includes audience analysis, landing page optimisation, and compelling creative production.

Artboard 2 copy 5

Gmail Sponsored Promotions (GSP)

Gmail Sponsored Promotions are a promotional format in the Google Display Network which enables marketers to deliver advertisements in their prospects' inboxes. They are also known as Gmail Sponsored advertisements, Gmail Ads, and Gmail Sponsored Promotion Ads.

Artboard 2 copy 6

Local Services Ads

"With Local Services Ads, you may promote your business at the forefront of search engine result pages and get quality calls, text messages, and appointment confirmations in the areas you specify."



Artboard 2 copy 7

Keyword Research

Keyword research is the sole means to determine which keywords to use, and while there are other procedures concerned.




The workflow of PPC (Pay-Per-Click) management typically involves:

Set Goals and Objectives

Define clear goals and objectives for your PPC campaigns. Identify what you want to achieve, whether it’s increasing website traffic, generating leads, or driving sales.

Keyword Research

Conduct thorough keyword research to identify relevant keywords and phrases that your target audience is using to search for products or services similar to yours. Build a comprehensive keyword list to target in your PPC campaigns.

Campaign Setup

Create PPC campaigns on the advertising platform of your choice, such as Google Ads or Microsoft Advertising. Set up campaign parameters including campaign name, budget, location targeting, ad scheduling, and bidding strategy.

Ad Creation

Develop compelling ad copy and creative elements, such as headlines, descriptions, and display URLs. Optimize your ads to align with your target keywords and attract clicks from potential customers. Consider using ad extensions to provide additional information and improve ad visibility.

Landing Page Optimization

Ensure that your landing pages are relevant to the ad copy and keywords you are targeting. Optimize landing page elements like headlines, content, calls-to-action, and forms to encourage conversions. Implement tracking codes to measure campaign performance and track conversions.

Ad Testing and Optimization

Continuously test and optimize your ads to improve click-through rates (CTRs) and conversion rates. Experiment with different ad variations, headlines, calls-to-action, and landing page designs to identify the most effective combinations.

Performance Tracking and Analysis

Regularly track and analyze key performance metrics such as impressions, clicks, conversions, click-through rates, cost per click (CPC), and return on ad spend (ROAS). Use analytics tools and campaign reports to gain insights into campaign performance and identify areas for improvement.

How can we help you?

Learn more about our product design consulting services

CONTACT US